Blog
Intent-based lead generation research: A quick summary [Infographic]
We asked 416 marketers to share how intent data is impacting their lead generation efforts. This infographic is a...
Peek inside Pelago: A guided tour on how we create the best leads
Take a look behind the scenes at how Pelago, our intuitive AI, works in delivering high-intent leads every time.
How intent data is impacting B2B lead generation: A summary of our key findings
Intent data is big business in 2024, but how is it impacting B2B lead generation? Take a peek at our summary of...
What is intent data? Your not-so-secret weapon for B2B marketing
It's time to unlock the power of intent data for B2B marketing. Learn what it is and why it's your ultimate weapon for...
5 lead generation campaign headaches (And how to fix them)
Struggling with your lead generation campaigns? Explore 5 common headaches and our expert solutions on how to fix them.
How do I fix inaccurate marketing data?
Don't let inaccurate marketing data ruin your campaigns. Here's 6 ways you can fix it and get your marketing campaigns...
Personalisation is only as good as your data: Improving data accuracy
Improving data accuracy is crucial for optimising personalisation. Uncover the key steps to ensure your data is...
7 simple ways you can use intent data in your marketing campaigns this year
Discover 7 simple strategies to help you leverage intent data in your marketing campaigns to increase engagement and...
What does intent data look like in 2024? [+ Insights from our in-house experts]
Explore the current state of intent data in 2024. Get exclusive insights from our in-house experts and stay informed...
Pelago Solus: Inside our new CPM model
Pelago Solus is our latest CPM model that helps you understand the intent of your audience. Here’s a sneak peek inside.
Targeted leads: Why individuals are more valuable than companies
In this blog, learn why individuals are more valuable than companies when generating targeted leads.
How to improve your ROI with high-quality intent data
Intent data is only valuable if it’s high quality. Here’s how you can use high-quality intent data to make the most of...
Intent signals: The difference between signals and high intent
In this blog, we break down the difference between intent signals and high intent and show you what to consider when...
4 AI content creation issues that marketers shouldn’t ignore
Despite posing concerns, 76 percent of marketers are now using AI for content creation. Here are 4 AI content creation...
3 common demand generation challenges and how to solve them
Lead demand generation is complex and many organisations will face some common challenges. Here’s how to overcome three...
The anatomy of a successful lead generation funnel
Nurture your leads with confidence. We dissect the lead generation funnel and tell you how to ensure success at every...
How to match your marketing assets to your high-intent leads
Your content strategy for supporting sales doesn’t need to be guesswork. Here’s what to do to match your marketing...
Why every B2B marketing budget needs to include intent data
Three ways that intent data helps to optimise a tight marketing budget. Find out how intent data can streamline your...
MQL to SQL: Easy lead qualification in just 4 steps
In sales, timing is crucial. Know when to move an MQL to SQL and qualify your leads in these 4 steps.
How to build an ideal customer profile for better lead generation results [+ free template]
Define your ideal customer and you’ll be able to focus lead gen efforts with far more confidence — and better results....
Can high-intent leads boost your marketing ROI?
How high-intent leads can lower customer acquisition costs, shorten the sales cycle and improve return on marketing...