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3 common demand generation challenges and how to solve them

Lead demand generation is complex and many organisations will face some common challenges. Here’s how to overcome three...

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The anatomy of a successful lead generation funnel

Nurture your leads with confidence. We dissect the lead generation funnel and tell you how to ensure success at every...

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How to match your marketing assets to your high-intent leads

Your content strategy for supporting sales doesn’t need to be guesswork. Here’s what to do to match your marketing...

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Why you should factor intent data into your marketing budget

Three ways that intent data helps to optimise a tight marketing budget. Find out how intent data can streamline your...

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How to build an ideal customer profile for better lead gen results

Define your ideal customer and you’ll be able to focus lead gen efforts with far more confidence — and better results....

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Can high-intent leads boost your marketing ROI?

How high-intent leads can lower customer acquisition costs, shorten the sales cycle and improve return on marketing...

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MQL to SQL: Qualify your leads in 4 steps

In sales, timing is crucial. Know when to move an MQL to SQL and qualify your leads in these 4 steps.

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How to reduce your email bounce back rate

Email bounce back rate is the metric that can make or break open rates and CTR. Here’s how to ensure your bounce rate...

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Why we use 1st party data (and what that means for you)

Intent data can improve your conversion rates. But you have to choose your data company wisely. Here’s why we only use...

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10 intent data terms you need to know

Intent data helps identify promising sales leads. But to take full advantage of the insights it provides, you need to...