GUIDE
The marketer’s guide to choosing an effective data and AI platform
As AI adoption soars, data management and analysis are the driving forces for marketers.
Why? Because the right tool can help you understand and contextualise granular consumer insights and deploy them at the right time, in the right place.
In short, data and AI platforms can power growth.
But deciding which platform to use can be tricky. In this whitepaper, we break down everything you need to think about when choosing an effective data and AI platform including factors like:
- Black-box AI
- First-party intent data
- And human verification
And we show you how the right tool can support your marketing campaigns and strengthen your demand generation.
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The state of data-driven AI solutions in marketing
From enhancing consumer segmentation to personalising outreach, learn how AI is revolutionising marketing as we know it.
The importance of transparency and first-party data
Sixty-eight percent of marketers are making the strategic shift towards using first-party data. Find out why data sources matter when choosing an AI data platform.
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The power of human expertise and experience
Discover why the human side of technology matters when choosing an AI platform. And why, like 88 percent of consumers, you should place trust in user reviews.
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Nurture your future
Fill in the form above and find out how your B2B marketing team can enhance its data management strategy.
